Hi, I'm Baps!
I'm an AI Design Engineer with 8+ years of experience in product development and brand design, 5 design awards and a handful of published e-learning resources.
Meet Me on a CallOr say hi to me here:
Right now
Head of AI & Design Engineering at Fluence
Fluence trains therapists in psychedelic-assisted therapy. Its product listens to role-play transcripts and scores how closely a trainee stuck to the protocol, which is a hard problem wearing the costume of a simple one. I'm the only technology leader on the roster, so the design and the engineering are one conversation rather than two.
The studio
Nuits
Nuits is my studio, a Finnish toiminimi registered in Helsinki. AI design and engineering for teams that need to ship smarter and faster. Four to six weeks, usually. No forms, no bots, just email.
- 01Discover
- 02Design & validate
- 03Build & integrate
- 04Launch & tune
Every product under that name was built by one person. I did the research, the branding, the interface, the code, the infrastructure and the support inbox. Nobody was ever hired. That isn't a growth story I'm working towards. It's the point.
What I actually do
Three columns, equal weight
Design engineer usually turns out to mean a designer who can read code, or an engineer with good taste. I would rather be measured on all three.
AI
- Production LLM features
- Retrieval & grounding (Exa, Firecrawl)
- Agentic tool-use pipelines
- Multi-model routing (OpenRouter)
- Model gateways & observability (Cloudflare)
- Evaluation harnesses & scoring
- Guardrails & refusal handling
- Streaming UX & latency budgets
- AI Act disclosure & transparency
Engineering
- Astro, Next.js & TanStack Start
- React 19 & TypeScript
- Cloudflare Workers, D1 & Durable Objects
- Astro DB & Turso
- Tailwind CSS & Zustand
- GSAP, Three.js & react-three-fiber
- Tone.js & MediaPipe
- PWAs & offline-first
- Polar, Clerk, Turnstile & Sentry
Design
- Product design
- UX research & interviews
- Design systems & atomic design
- Data visualisation
- Brand identity
- Type design, two shipped typefaces
- 3D & motion
- Figma
- Blender
8+
Years of Work
5
Design Awards
550+
Designers Mentored
444,330+
Students on Guvi
Built solo
Eleven products, one pair of hands
Every one of them says out loud what it can't do.
- 01A lead-research tool
- 02A store where nothing is for sale
- 03A dating app designed to keep you single
- 04A voice tutor
- 05A letter you can't open alone
- 06An instrument you play by pinching the air
- 07A Windows 98 simulator with 27 working apps
The through-line
Everything I ship admits its own limits
Window ships a helpline directory and a page saying it is not treatment. Cringe discloses its AI plants under the EU AI Act. SignalScout leaves a field blank rather than guessing, and says plainly that AI research can be wrong. It costs conversions. I keep doing it.
Elsewhere
Music by Baps
Three releases on the Nuits label. I built the site for it too, which probably tells you how I relax.
Got something to build?
I'd love to hear about it, and I answer within 48 hours.
What my clients have to say...
“Bapu, you went above and beyond everything that I asked for. I'm completely blown away, to be honest. I'm just floored at how good this (brand identity) is.”
Donn Felker
Founder of Caster.io, Consultant, Author of Freelancing Tactics.
“The brand identity that Bapu has created for me, is absolutely futureproof, and helps me understand how to harness my brand, and stick to it.”
Gustavo Imhof
Founder of CXAhead, #1 Best-Selling Author, CX 30 Under 30
“Baps is a pleasure to work with. He is probably the most innovative person I've ever dealt with, constantly leveraging the latest technologies and coming up with new and improved ways of working. His work is always thoroughly considered and of the highest quality, thinking of things many would never consider. He's had a profound effect on how I approach work.”
“Working with Baps is always a great experience. It's always very transparent and straight forward. You know what you're getting and it's always top level results. He provides great updates along the way and from my experience, is always on time or ahead of schedule.”
“I highly recommend Baps for projects that require both strong development and design skills. He excels in both areas, ensuring the final product looks and functions exactly as intended. He consistently went above and beyond expectations while delivering on time. Baps is talented, reliable, and a pleasure to work with.”
“I met Baps through a mutual connection less than a year ago. At first, he was introduced to me in order to help me simply redesign the branding for my startup, GOLZ TV. Since then, the work he's done has been at such a high quality that he's now contracted to work with our project long term and has already started making great strides with the design of the core product itself. I'm excited to see where our mobile app will be under his guidance, once development gets underway. Nothing but great things to say about my time working with Baps.”
To contact Baps, or to not contact him?
You're in good company
